Privacy Policy

Effective Date: September 3, 2026

Little Eyes Pediatric Eye Care and Adult Strabismus (“Little Eyes,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information you provide to us. This Privacy Policy explains how we collect, use, disclose, and protect information obtained through our website, www.littleeyesplano.com, and through communications with our practice, including telephone calls, email, and text messaging.

Little Eyes Pediatric Eye Care is located in Plano, Texas, and provides pediatric eye care, strabismus care, myopia management, and related services.

This Privacy Policy applies to information collected through our website and electronic communications. It does not replace our Notice of Privacy Practices, which describes how we use and disclose protected health information (“PHI”) as required by the Health Insurance Portability and Accountability Act (“HIPAA”) and other applicable laws.

1. Information We Collect

We may collect information that you voluntarily provide to us, including:

• Your name and the name of a patient.
• Parent or legal guardian information.
• Telephone or mobile phone number.
• Email address.
• Appointment and scheduling information.
• Information submitted through our online appointment request or contact forms.
• Information you provide when communicating with our office.
• Information necessary to respond to questions, requests, or other communications.

If you become a patient of Little Eyes, we may also collect and maintain health and insurance information as part of providing and administering healthcare services. Such information may constitute protected health information and is handled in accordance with our Notice of Privacy Practices and applicable privacy laws.

2. How We Use Your Information

We may use information we collect to:

• Respond to questions and requests.
• Schedule, confirm, reschedule, or cancel appointments.
• Communicate with patients and parents or legal guardians regarding our services.
• Send appointment reminders and other administrative notifications.
• Communicate regarding patient care, when appropriate and permitted by law.
• Provide information requested by you.
• Process or administer payments and insurance matters.
• Improve our website, services, and patient experience.
• Maintain the security and functionality of our website.
• Comply with applicable laws, regulations, and legal requirements.

We do not use information submitted through our website for purposes unrelated to the operation of our practice except as described in this Privacy Policy, our Notice of Privacy Practices, or as otherwise permitted or required by law.

3. Text Messaging and SMS Communications

Little Eyes may use text messaging to communicate with patients and parents or legal guardians.

Depending on your preferences and the permissions you provide, text messages may include:

• Appointment confirmations and reminders.
• Appointment scheduling or rescheduling communications.
• Requests for information needed by our office.
• Administrative or account-related notifications.
• Follow-up communications regarding your care or our services.
• Responses to messages you send to our office.

Message and data rates may apply depending on your mobile carrier and plan. Message frequency may vary.

You are not required to consent to text messaging as a condition of receiving healthcare services.

You may opt out of text messaging at any time by replying STOP to a text message from our practice. You may also contact our office directly to request that text messaging be discontinued.

For assistance with text messaging, reply HELP or contact our office at (972) 758-0625.

Please understand that text messaging may not be appropriate for urgent medical concerns. If you have an urgent eye or medical concern, please contact our office directly or seek appropriate emergency medical care.

4. Privacy of Mobile Information

We will not sell, share, or rent your mobile phone number, SMS opt-in information, or mobile messaging consent information to third parties for their own marketing or promotional purposes.

Your mobile information will not be used for unrelated advertising or sold to advertisers.

We may share information with service providers that assist us in operating our practice and providing communications, such as technology and communication service providers, when necessary to provide services on our behalf and as permitted by applicable law.

5. Text Messaging Consent

When you voluntarily provide your mobile phone number and affirmatively opt in to receive text messages from Little Eyes, you consent to receive SMS messages from us for the purposes described at the time of consent.

Consent to receive text messages is not a condition of purchasing goods or services or receiving healthcare from Little Eyes.

You may withdraw your consent at any time by replying STOP or contacting our office.

If you change your mobile phone number, please notify our office so that we can update our records.

6. Protected Health Information

As a healthcare provider, Little Eyes may collect and maintain protected health information (“PHI”). PHI may include information about your health, eye care, treatment, appointments, insurance, and other information that identifies you.

The use and disclosure of PHI is governed primarily by HIPAA and other applicable healthcare privacy laws and is described in our Notice of Privacy Practices.

Please do not submit highly sensitive medical information through a general website contact form unless specifically requested by our office.

7. Parents and Legal Guardians

Because Little Eyes provides pediatric eye care, we may communicate with a patient's parent or legal guardian regarding appointments, administrative matters, and patient care when authorized or otherwise permitted by law.

We take reasonable steps to protect information relating to pediatric patients. Parents and legal guardians should understand that the ability to access or receive information about a minor patient may depend on applicable law, custody arrangements, patient age, and other circumstances.

8. Information Sharing

We may share information when reasonably necessary to operate our practice and provide requested services, including with:

• Healthcare professionals involved in a patient's care.
• Insurance companies and other entities involved in payment or healthcare operations.
• Technology, scheduling, communication, billing, and other service providers that support our practice.
• Government agencies or other parties when required or permitted by law.
• Other parties when you authorize us to do so.

We do not sell your personal information.

We do not sell, rent, or share mobile opt-in information for third-party marketing or promotional purposes.

9. Website and Online Services

When you visit our website, certain information may be collected automatically by our website provider or technology services, such as:

• IP address.
• Browser type.
• Device type.
• General website usage information.
• Pages visited.
• Date and time of website visits.

This information may be used to maintain website security, improve website functionality, understand website usage, and provide a better online experience.

Our website may contain links to third-party websites or services. Little Eyes is not responsible for the privacy practices or content of third-party websites. We encourage you to review the privacy policies of websites you visit.

10. Cookies and Similar Technologies

Our website or third-party website providers may use cookies or similar technologies to operate the website, understand website traffic, improve functionality, or provide other website services.

You may be able to control cookies through your browser settings. Disabling cookies may affect certain website functionality.

11. Security

We use reasonable administrative, technical, and physical safeguards designed to protect information in our possession from unauthorized access, use, alteration, or disclosure.

However, no website, electronic communication, or method of transmitting information over the internet or mobile networks can be guaranteed to be completely secure.

Please exercise caution when sending sensitive information electronically.

12. Your Choices

You may contact us to:

• Ask questions about information we maintain about you.
• Request corrections to certain information.
• Update your contact information.
• Change your communication preferences.
• Opt out of text messaging.
• Ask questions about how we use your information.

Certain rights concerning protected health information are governed by HIPAA and are described in our Notice of Privacy Practices.

13. Children's Privacy

Our practice provides healthcare services to children. Our website is intended for parents, legal guardians, adult patients, and other individuals seeking information or services from Little Eyes.

We do not knowingly use our website to solicit personal information directly from children for purposes unrelated to providing or coordinating healthcare services.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our services, technology, legal requirements, or privacy practices.

When we make changes, we will update the “Effective Date” at the top of this Privacy Policy. We encourage you to review this page periodically.

15. Contact Us

If you have questions about this Privacy Policy, our privacy practices, or your communication preferences, please contact us:

Little Eyes Pediatric Eye Care
3801 W. 15th St., Building A, Suite 110
Plano, TX 75075
Phone: (972) 758-0625
Fax: (972) 964-5725
Website: www.littleeyesplano.com

For urgent eye or medical concerns, please call our office directly rather than relying on email or text messaging.